Voice search has been predicted as the future of online search on several occasions during the past ten years. Let’s get to work now that we are aware of how voice search is commonly used. We are certain that you share our enthusiasm about the prospect of smart home devices obtaining content from your website. People have already started using voice search, and many of them can’t imagine going back to the tedious, old-fashioned method of typing.
Voice search users will continue to rise as the technology becomes more widely used. Having a voice-search-friendly website may help consumers find you and, more crucially, pick you. Wonderful news Voice search integration techniques have been created by the SEO community. Continue reading to learn how to leverage voice search to your advantage so that your website appears whenever a potential consumer says.
Reduce Page Loading Time
Every shrewd SEO is aware that one of the most significant ranking variables available is page loading speed. The speed at which your site loads will also be a deciding ranking factor in the future due to the rise of digital content (including speech) online.
According to a Backlink research, websites with short, straightforward bits of information perform better on the first pages of SERPs. According to the same study, Google favers web pages with quick loading speeds, and therefore do other search engines.
Long-Tail Keywords
As previously indicated, voice searches frequently use different wording than text searches. Compared to basic keywords, they are lengthier, more detailed, and more likely to be whole enquiries. We’re accustomed to speaking in complete sentences with more details than typing.
Long-tail keyword use is still one of the best methods to prepare your website for voice searches, even though it isn’t as common as it once was.
It functions flawlessly for two key causes. One is that voice searches are conducted using a much longer passage of text. Second, intelligent assistants are made to respond to all of our questions in a way that resembles an answer.
Therefore, using long-tail SEO enables us to optimise for highlighted snippets. It will thus always take you to the first page of search results.
Target your audience’s questions.
It’s common knowledge that having a FAQ page on your website improves search engine optimization, and it’s true. Users ask enquiries, thus you should be prepared with the responses. It’s difficult to come up with a better example of content that SEO experts suggest developing that satisfies customers’ expectations than a FAQ.
However, the phrases “questions” and “answers” here are crucial since they capture the spirit of voice search!
The conversational language we just discussed is based on such enquiries and responses. List the questions on a page of your website using the research you gathered in step 1, then quickly provide the answers. Users appreciate rapid responses, and voice search replies typically fall on the shorter side, so make sure they are thorough but not too so.
Prioritize local SEO
Local SEO is the practise of raising a local business’s, typically brick-and-mortar enterprises, visibility on search engines. For these firms, local SEO is essential since it targets clients who are inclined to make purchases who are in the neighbourhood. One of the greatest methods to optimise for voice search is using this method.
Consider this: When someone searches for anything on their phone using voice commands, there’s a significant chance they’re on the go and looking for something nearby, like a restaurant or store. The information in voice search results frequently comes from these profiles, therefore your Google Business profile is relevant in this situation. Your company is therefore more likely to rank for these local voice searches if your listing is thorough.
If you haven’t already, and especially if you own a brick-and-mortar shop, this is one of the most important actions you can do to improve the overall SEO of your website. In many situations, your Google Business Profile is the first and only place where people searching for your business may learn more about it. Ensure that it is always correct.
Use Schema Markup
Another method, not just for voice search SEO, that improves your site’s on-page SEO is schema markup. Schema markup is a form of structured data that you add to the HTML of your website in order to assist Google and other search engines provide more comprehensive results. Schema markup frequently includes vital details about your company, such as its hours, address, contact information, price, customer reviews, and more.
Visitors who are humans cannot see schema markup. Instead, it aids indexing bots in comprehending your material better, enhancing exposure in search results and generating more hits for you. Search engines will view your website as more relevant, which increases the likelihood that it will appear in voice search results. For your website to be featured, you need to ensure that you are providing concise answers to the questions are mostly answered by your audience.
Do Not Relent on Regular SEO
You have a good chance of succeeding with voice search if you concentrate on creating excellent content and performing traditional SEO. Because of this, voice search favours websites with high levels of social interaction, good ranks, and strong domain authority.